Meet Shawn Black
30+ years of real-world experience helping trades and services CEOs build profitable businesses without sacrificing their lives.
The Story
From the Trenches to the Boardroom
I didn't start my career in a corner office. I started in the field, working alongside technicians, learning what it really takes to run a successful trades and services business. That hands-on experience gave me something you can't learn in business school, an understanding of the real challenges owners face every single day.
Over three decades, I've worn every hat: technician, manager, executive, and entrepreneur. I've experienced the sleepless nights, the cash flow crunches, the team drama, and the victories that make it all worthwhile. That's why I coach the way I do, with empathy, directness, and a relentless focus on what actually works.
Today, I combine that street-smart experience with cutting-edge AI strategies and world-class coaching methodologies. My mission is simple: help CEOs like you build businesses that generate wealth, impact, and freedom, without burning out in the process.
Credentials & Training
Backed by Proven Methodologies
My coaching approach is built on a foundation of world-class training and certifications, combined with decades of real-world application.
- Certified Behavioral Analyst (DISC)
- Master Practitioner of NLP
- AI Strategy & Implementation Specialist
- 30+ Years in Trades & Services Industry
- Keynote Speaker & Industry Thought Leader
Training & Influences
Trained in methodologies developed by:
- John Maxwell Leadership
- Tony Robbins Peak Performance
- Jim Rohn Philosophy
- DISC Behavioral Analysis
- Neuro-Linguistic Programming
Core Values
What I Stand For
These values guide every interaction, every coaching session, and every strategy I develop.
Authenticity
No fluff, no BS. Just real talk and actionable strategies that work in the real world.
Results-Driven
Every engagement is measured by the tangible outcomes and lasting transformation achieved.
Partnership
We're in this together. Your success is my success, and I'm fully invested in your journey.
Innovation
Staying ahead of the curve with AI and technology to give you a competitive edge.
The Journey
30+ Years of Experience
Built From the Ground Up
Started working in the trades and services industry, learning every aspect of the business from the ground up.
Leadership Evolution
Transitioned into leadership roles, discovering a passion for developing teams and driving organizational success.
Coaching & Training
Learn from some of the worlds best coaches and trainers combining real-world experience with proven methodologies.
Industry Thought Leader
Emerged as a leading voice in AI adoption for trades and services, speaking at major industry events.
Meet the Executive Team
Our AI executive team works alongside Shawn to deliver unmatched strategic execution, growth, and operational excellence.
Ready to Transform Your Leadership?
Let's have a conversation about your goals and how I can help you achieve them.